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The identity builds on everything that is distinctively Google, while adding a visual layer of ‘work in progress’, which reflects the scrappy, fast, and agile nature of growing startups.

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Whether starting out, or scaling to meet demand, Google for Startups connects founders with the right people, products, and best practices to help them grow. Google briefed MultiAdaptor to help unify all of their startup offerings under one brand, across multiple regions and channels.

Individuality unifies everything at Wunderkind. So we put this idea at the heart of the brand. We built a diverse and eclectic cast of characters, whose adorned patterns carry through the wider identity. We balanced this with a black and white palette and a restrained (yet flexible) wordmark.

In a world of one-size-fits-all advertising, Wunderkind builds industry-leading marketing products and enables brands to connect with people in more personalised ways.